In a previous post I mentioned that you shouldn't believe what you read about Tuesday's being the best day to send a mail. I have been looking at some recent email stats from emaillabs and Tuesday's is the most popular day to send an email with 25.4% being sent on Tuesdays, yet Wednesday is the most popular day for people opening the emails. This is confirmed by stats from the EmailStatsCenter.com.
But, just to prove my point I then found the following information from emailcenter that says Thursday is the most popular day. Their view is that this is the best day for consumers as they are just starting to think about the weekend.
Adding my own comments to this I would say that the most popular days are probably best avoided and your email could be lost in the sea of emails that arrive in peoples in boxes. Further to this as most people are already doing it is best to avoid early Monday as all people do on a Monday morning is delete the emails they don't want to deal with. Ultimately, the only way to tell the best time is to either ask your customers or keep trying until you find the best time. You might find that this becomes one way that you choose to segment your customer base.
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