It has become clear over the last few months that SMEs really struggle with SEO activities. Although it all sounds easy it is very time consuming trying to make regular and worthwhile updates to your website.
I have found the same situation recently, as well as trying to develop the business I am constantly trying to keep the website up-to-date and make alterations as I go.
As search engines require you to maintain a level of recency in your site it is worth ensuring that the site is developed with a number of key areas available for editing.
At least one page if not all should be available for editing so that you can add new content to your site as your business develops. A static site may seem like a nice cheap option but it will cost you in the long run. Especially, if you have to go back to the agency to ask them to make changes. With the ability to edit at least one or more pages the facility to edit the following becomes more critical.
Page titles - these indicate to search engines what is going to be on the page that they are looking at. Make sure you can get into these to make edits to the titles otherwise it will be difficult to stay ahead of the competition if they are making changes.
Meta Descriptions - this is what appears in the search engine results page and is a users call to action.
Meta Tags - These further allow you to flag to search engines what they are going to find on the page. Although these are now seen as less important (due to abuse) a consistent message across titles, meta data and content is important.
Recently I was speaking with a company that didn't have access to these features as standard through their site and they were now looking at a large bill to add these changes. Make sure you get these as standard.
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