Some recent work with a business has shown that even the simplest of ebusiness tools can help to cut costs in the long run.
A maternity company work working with MSI Commerce had wanted to include catalogue requests from its ecommerce website in an email marketing campaign. The data was sent from the site in a standard format to the company’s inbox.
Up until this point the company hadn't used the data which meant a significant backlog of processing had built up. Initially this looked like a manual copy and paste job, but this wasn't sustainable over the long term, especially as the site grows.
A search of the internet revealed a number of useful tools for dealing with such occurrences. At £99 to purchase email2db provided a simple long term solution to the problem. As well as managing the extraction of data from emails into a database, it can also be used to send automated responses to email signup requests.
The tool was relatively easy to set up and for those with programming experience can provide more powerful features. Other simple ebusiness solutions such as this can provide powerful cost savings to small businesses. Plus without access to the internet it is unlikely that such a software solution would have been found.
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